Could your marketing be outdated, ineffective, or even harmful? Forbes.com columnist John Rampton recently featured several signs to watch for to know if your marketing is falling flat, including:1. You’re ignoring inbound marketing.It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. “Inbound marketing has been prove
America overall is a compassionate nation. In 2015, Americans donated more than $373 billion to charities, a record high, according to Giving USA.“The U.S. is a generous country,” says William Chopik, an assistant professor of psychology at the University of Michigan, who co-authored research about nations and empathy. “America is always coming to other countries’ aid whenever there’s a disaster. And hand in hand with that, we also ha
You know the goal when it comes to online marketing: Get to the top of the search rankings. But are there certain things you could be doing that may be hampering your path to the top?Forbes.com recently featured several mistakes to avoid with your SEO. Among the most common mistakes:Thinking you don’t need to do any optimization.You may believe that the content you are serving up should suffice. But great content is no substitute for SEO. “
As you gather around the TV, munchies in hand, to watch the Super Bowl this Sunday, take note of more than just the big plays and even bigger commercials. Brokers and agents can learn a thing or two about acing their next presentation from the players on the field.Whether you’re in a one-on-one meeting with clients, speaking at your local chamber of commerce, assuming a leadership role in community, or getting in front of your entire company or
Reverse mortgages for purchases have been around a while but they stand to see more use as younger baby boomers hit retirement age. The mortgages are backed by FHA and they let households buy a home without having to make monthly mortgage payments. Instead, buyers put up a fairly sizable down payment and finance the rest with the reverse mortgage. The monthly payments then come out of the reverse mortgage each month, freeing up money for househol
Internet users don't tend to have a lot of patience. For example, 79 percent of users will search for another site to complete a task if your website is not optimized, according to an ExperienceDynamics' study. A broken link or even the slightest delay could be enough to get them to move on.A great website can help draw more business to you; a bad one could be costing you business. Better Homes and Garden Real Estate's blog, Clean Slate, recently
Internet users don't tend to have a lot of patience. For example, 79 percent of users will search for another site to complete a task if your website is not optimized, according to an ExperienceDynamics' study. A broken link or even the slightest delay could be enough to get them to move on.A great website can help draw more business to you; a bad one could be costing you business. Better Homes and Garden Real Estate's blog, Clean Slate, recently
Consumers today don’t just want the basics. They what more information, accurate information, and details about your past clients’ experiences — and they’re going to multiple sources to get it.In a recent Adweek webinar, “What Influences Conversions? The Why Before (and After) the Buy,” representatives from YP Marketing Solutions and Thrive Analytics discussed the results of a recent consumer study of 5,418 adults in eight purchasing
The mortgage industry loves jargon and it can quickly confuse a real estate professional and all the moreso a borrower. The Fannie Mae Sellers Guide alone has 91 different acronyms and abbreviations.The National Mortgage News recently offered up a few of the most common acronyms buyers and professionals should know while going through the homebuying process.DTI: Debt to income Underwriters turn to this ratio to determine if a borrower can financi
California homeowners and neighborhood groups are filing lawsuits against the state's major cities, demanding they roll back some of their zoning restrictions to make way for more housing development. While the nation's most populous state, California ranks 49th in the number of housing units per capita — beating only Utah — and has the second-highest rate of overcrowding after Hawaii. Officials say the state's housing supply is so low that i
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