Create content people want to readKey Takeaways Tips to create content people want to share and target ads to specific audiences.SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online.Mor ZuckerSo when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a life
Three pros share their best advice for growing a team and avoiding mistakes along the wayKey Takeaways You can't grow efficiently without the right team members and a good system in place. Overlook personal preference, and make sure you're hiring the best candidate for the right reasons. If a hire isn't helping you double or triple your output within the first 90 days, he or she isn't the right person, and you should quickly move on.SAN FRANCISCO
Sending video text messages to strangers can pay offSAN FRANCISCO — Giving up on a lead after leaving a voicemail is akin to tossing $5 on the ground, Realtor Rachel Adams said on stage at Inman Connect.To get your money’s worth, you must be doggedly persistent and reach out repeatedly, she and other experts agreed in a panel on online lead generation.Here are seven lead-generation tactics they shared during the discussion.1. Call within 30
SAN FRANCISCO — Social media is an integral part of many, if not all, real estate professionals’ marketing plans. But how exactly do you break through the noise of everyone making Facebook Live videos, Snapchat stories, and Instagram ads?Social media marketing expert Katie Lance shared five of her greatest tips for streamlining daily processes, making long-lasting impressions and capitalizing on your online presence offline.1. Systematize you
The mansion featured in the 1960s TV series “The Beverly Hillbillies” hit the market this week for $350 million, making it the priciest listing in the U.S.The neoclassical house, built in 1933, was used in the hit TV show to depict a rags-to-riches story of Jed Clampett and his family who moved from Limestone, Tenn., to Beverly Hills. The home in real life belonged to billionaire Jerry Perenchio, who died in May at the age of 86. He lived in
Interest rates dropped last week, giving homeowners and home buyers more incentive to lock in a lower rate as they apply for a mortgage. Total mortgage application activity for home buying and refinancing rose 3 percent on a seasonally adjusted basis compared to the previous week, the Mortgage Bankers Association reported Wednesday. Applications, however, are still down by 25 percent from a year ago.Refinance applications saw the most activity la
Sale prices of luxury homes in the second quarter of the year surged 7.5 percent compared to a year ago. It’s the first time the luxury market’s gains outpaced the rest of the market since 2014, according to data by the real estate brokerage Redfin. Redfin defines the luxury markets as the top 5 percent of the priciest homes sold in each city.But one of the main reasons behind the luxury market’s strong performance may be because sellers ha
More than half of American homeowners—58 percent—say they expect there will be a “housing bubble and a price correction” within the next two years, according to the latest survey of more than 1,000 Americans from ValueInsured’s Modern Homebuyer Survey.Many consumers surveyed say they believe that real estate is reaching the top of the market. Because of that, 83 percent of Americans surveyed say now is a good time to sell their home, up
In the real estate business, things often come up at the last minute. Sometimes a showing takes longer than expected, or you’re on the phone trying to keep a deal together. Whatever the case may be, sometimes you end up running late. Certified professional organizer M. Colleen Klimczak from Chicago has four tips to help you alleviate lateness and keep your schedule on track.1. Stop searching for stuff. Did you know that according to the Americ
A brokerage can now target past visitors to its site and present them with relevant Facebook adsFacebook has unveiled its first ad product designed specifically for the real estate industry.“Dynamic Ads for Real Estate” allows a brokerage to advertise relevant listings to Facebook and Instagram users who have previously searched for properties on the brokerage’s website.With a Facebook employee telling Inman that the online giant is “b
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