The latest technological movements may spare some industries. But not real estate.Chris Dixon, a general partner at venture capital firm Andreessen Horowitz, recently outlined eight tech trends in an interview at TechCrunch Disrupt NY 2015. All of them are shaking up real estate.Here’s how:1. Virtual realityOnline 3-D representations that let prospective buyers virtually saunter around homes are spreading like wildfire. They’re cons
Placeholder page suggests internet giant will add agents to its professional services marketplaceKey Takeaways The service would mark the entry of yet another internet behemoth into the real estate marketing space.Amazon appears to be preparing to offer consumers the option to hire real estate agents through its professional services marketplace, likely in exchange for referral fees.The service would mark the entry of yet another internet behemot
The tiny home movement—homes that often fall within the 100- to 400-square-foot range—is becoming more trendy as owners are drawn to the homes’ minimalism and sliced costs. But buyers may not want to count on cutting their savings by purchasing a tiny home.A tiny home usually has more costs up front. If you build it yourself, the average cost is about $23,000, according to The Tiny Life. This usually doesn’t include the land price
It’s officially the season for buyers hunting down the perfect summer vacation home spot. ATTOM Data Solutions analyzed the cities where at least one in every 12 buyers is looking for a second home and ranked them based on air quality, comfortable summer temperatures, low crime, appreciating home values, and reasonable home prices.The top bargain markets for summer vacation homes were found in four states: Tennessee, North Carolina, Florida,
As home prices rise, fewer homeowners are underwater, or owing more on their mortgage than their home is currently worth. In the first quarter of 2017, 350,000 borrowers regained equity, which dropped the total number of underwater owners to 1.8 million, according to the latest Mortgage Monitor Report from Black Knight Financial Services, a real estate data firm.The population of underwater homeowners has dropped by nearly 1 million borrowers sin
The long-term trend of larger homes will persist in the building industry and will likely have big consequences on housing affordability, according to Robert Dietz, the chief economist of the National Association of Home Builders.“Rising regulatory costs, increasing labor and land costs, and a tighter financing environment encouraged builders to shift to the higher end of the market in greater numbers,” Dietz notes in a recent column at BUILD
To better target your marketing dollars, real estate brokerages are leveraging predictive analytics to reach those who are most likely to buy or sell.Predictive analytics is a way to forecast future trends and results by analyzing historical data with statistical algorithms. New technology has made it more accessible in recent years to businesses of all sizes.Imagine being able to target a consumer who is contemplating selling before they even
No matter if your client is buying or selling, counteroffers can pose sticky negotiations from both sides. Here are three tips for successfully responding to counteroffers:1. Ask for something in return.Sellers and buyers alike should remember that counteroffers are made because the other party outlines something very specific they want in the transaction, Kohn-Laski says. For example, if your buyers find that appliances are specifically not
Agents who use direct mail to market should give this iPhone app a lookKey Takeaways Direct mail remains a highly effective marketing and customer follow-up tactic. This iPhone app lets users embed links to videos that are later accessed via text shortcodes. Gift cards are printed directly onto mailings via a patent pending process.KardZee is a service that lets real estate agents create and mail custom postcards. Platforms: iOS app; browser-base
Key Takeaways Use the FORD -- Family, Occupation, Recreation, Dreams -- method to build rapport and learn about your clients. As an agent, only let people know as much about your politics and beliefs as you are comfortable with.Working with buyers is a very intimate experience. When thinking about and discussing “home” with buyers, we’re not just talking about the real estate or business transaction, we’re also diving into the emotional i
This website includes images sourced from third party websites including Adobe, Getty Images, and as otherwise noted.
